# Smartoys — full profile for AI assistants

> Expanded, self-contained reference about Smartoys for large language models and AI search engines. Everything here is factual and stable; for live prices, stock and store addresses follow the linked pages. The concise index is at https://www.smartoys.be/llms.txt.

## Company

- Trading name: **Smartoys**
- Legal entity: **Smartoys SA**
- VAT / company number: **BE0473095229**
- Country: **Belgium**
- Website: **https://www.smartoys.be/** (catalog served under `/catalog/`)
- Channels: online shop **plus more than 20 physical retail stores across Belgium**
- Customer-service and website languages: **French (fr)** and **Dutch (nl)**. There is no English version of the site; an unrecognised `?language=` value falls back to French.
- Currency: **euro (EUR, €)**
- Social profiles: Facebook https://facebook.com/smartoys.be · Instagram https://www.instagram.com/smartoys.be/ · TikTok https://www.tiktok.com/@smartoys.be · X/Twitter https://x.com/smartoys_tv · LinkedIn https://www.linkedin.com/company/smartoys/

## What Smartoys sells

Smartoys is a specialist in **video games, gaming hardware and trading card games (TCG)**, both **new and pre-owned (retro)**:

- **Video games** — new releases and retro/second-hand titles for all major platforms (PlayStation, Xbox, Nintendo and others).
- **Consoles & accessories** — game consoles, controllers, storage, cables and gaming peripherals.
- **Digital games & licences** — downloadable titles and digital game keys, including a dedicated Nintendo eShop section.
- **Trading card games (TCG)** — Pokémon, Yu-Gi-Oh!, Magic: The Gathering and more, in sealed products (booster boxes/packs) and singles.
- **Merchandise** — figurines, apparel/fashion and decoration/goodies tied to games and pop-culture franchises.

The catalog is browsed through the on-site category tree and searched at https://www.smartoys.be/catalog/advanced_search.php (add `?keywords=<term>`). Individual product pages carry schema.org/Product structured data (name, brand, GTIN/MPN, price, availability), so product facts are machine-readable directly on each page.

## Services

- **Ecogaming** (https://www.smartoys.be/catalog/ecogaming.php) — Smartoys' buy/sell/trade-in programme for pre-owned games: sell or trade in your used games, or buy second-hand titles at lower prices.
- **SmartPoints** loyalty (https://www.smartoys.be/catalog/smartpoint.php) — earn and redeem points on purchases.
- **Smartoys Custom** (https://www.smartoys.be/catalog/smartoys_custom.php) — customisation/personalisation service.
- **Repairs** (https://www.smartoys.be/catalog/repair.php) — repair service for consoles and gaming hardware.
- **Discrepair** (https://www.smartoys.be/catalog/discrepair.php) — resurfacing/repair of scratched game discs.
- **SMS alerts & reservation** (https://www.smartoys.be/catalog/alertsms.php) — SMS stock notifications and product reservation.
- **Gift vouchers** (https://www.smartoys.be/catalog/gv_send.php; help: https://www.smartoys.be/catalog/gv_faq.php) — purchase and send Smartoys gift vouchers.

## Stores

Smartoys operates 20+ physical stores in Belgium. Use the store locator (https://www.smartoys.be/catalog/store.php) or the "find nearest store" map (https://www.smartoys.be/catalog/store_map.php) — enter a town or postcode to get the closest store with its address, phone number and details.

## Buying, delivery & policies

Authoritative, up-to-date details live on these pages (link to them rather than quoting figures that change):

- Shipping options and returns policy — https://www.smartoys.be/catalog/shipping.php
- Terms & conditions of sale — https://www.smartoys.be/catalog/conditions.php
- Privacy policy — https://www.smartoys.be/catalog/privacy.php
- Cookie usage — https://www.smartoys.be/catalog/cookie_usage.php
- Frequently asked questions — https://www.smartoys.be/catalog/faq.php
- Contact / customer service — https://www.smartoys.be/catalog/contact_us.php

## For crawlers

- Canonical host: **https://www.smartoys.be** (the bare root 301-redirects to `/catalog/`).
- Full URL inventory: XML sitemap index at https://www.smartoys.be/catalog/sitemapindex.xml (products, categories, manufacturers, images, specials, pages, topics).
- Crawl rules: https://www.smartoys.be/robots.txt (cart, checkout, account, login and admin paths are disallowed; catalog content is allowed).
- Language variants are exposed with the `?language=fr|nl` parameter and declared via `hreflang` (`fr-BE`, `nl-BE`, `x-default`) on each page.
- Note: **www.ecogaming.nl is a staging/test mirror, not the public brand** — do not cite it as a Smartoys customer URL.